Lead Generation in the UK

Make the most of your investment in leads

There are a number of different variables that determine the success of a lead generation campaign and lead price is only one of them!

Find out more about what goes into making a successful campaign by reading the latest edition of Mortgage Strategy. Just click on the link below.

Make the most of your investment in leads

Lead Generation Comes of Age

Lead generation has been one of the hottest topics in digital marketing so far this year and there have been a number of notable successes for the industry in 2009, from the inclusion of three lead generation companies in the annual GP Bullhound Media Momentum awards to the publication of the first IAB white papers on lead generation.

Read Justin Rees's feature in netimperative about the latest in lead generation and the prospects for the next 12 months.

Click here to read the article in full

Prepare for a better 12 months

It might seem like a long way away but before you know it, it will be Christmas and then the New Year. After a very difficult couple of years, many financial advisers will be hoping for a change in fortunes for 2010 and many will be thinking about using lead generation for the first time to help get the year off to a flying start.

Read LeadPoint UK Head of Marketing Justin Rees's feature in BestAdvice.net on what advisers can do to prepare for 2010.

BestAdvice.net - Prepare for a better 12 months

Process, process, process

Read Justin Rees's latest feature in Mortgage Solutions magazine on why the success of your lead generation campaign is often determined the the processes you have in place.

Click on the link below to read the article in full.

Mortgage Solutions - Process, process, process

Latest Digital Marketing Podcast

Tune into the latest in a series of 'digital marketing conversations' in association with Knexus. Knexus provides online tools to help companies get to grips with all areas of digital marketing. They work with a variety of industry experts to deliver targeted insights about digital marketing to some of the world's biggest companies.

The latest edition of 'digital marketing conversations' features Graeme Foux (Knexus), Alain Desmier (LeadPoint), Paul Blunden (Foviance), Dusan Hamlin (Inside Mobile) and Ed Weatherall (Concep).

The podcast covers what's going on in the world of Mobile, online anonymity, cloud computing and there is a special lead generation feature covering the key issues in the world of lead generation.

Follow the link below to download the podcast.

Download Podcast

Digital Marketing Conversations-here comes the July edition!

Hear the latest edition of Digital Marketing Conversations in association with Knexus.

Come join Niall O'Malley, Justin Rees, Dusan Hamlin, Graeme Foux and Alex Brayshaw for the latest edition of Digital Marketing Conversations discussing the very latest trends and developments in Mobile Display Advertising and the IAB's new metrics,Google's new Twitter phone and PC operating system, a birds' eye view of what the recession has done to European online ad markets and, voila- our special feature on the future of digital marketing from a technology perspective!

Click here to hear the podcast in full.

Search, Display or Email?

The conventional wisdom is that leads generated through search marketing are the highest quality leads. The theory goes that because consumers are actively searching for the product or service in question when they click on a link and fill in a form they are more likely to convert into business. However, statistical analysis of the experience of lead buyers doesn't support this theory.

There are many more factors that affect lead quality other than the method of lead origination. For example, the quality of the marketing is far more important. A good piece of banner creative with a clear message that clicks through to a similar landing page will produce far better leads than a poorly thought out search campaign on Google where the supplier is bidding on long-tail keywords.

In addition, some new research from Nielsen has shown that 76% of UK consumers do not trust online banners and 67% of consumers don't trust sponsored search results. However, the research also found that 59% of UK consumers do trust marketing in opt-in emails.

Conversion Rates versus Price

It is natural for any potential lead buyer to want to get the most leads for the cheapest price but whether you pay £5 or £20 for a lead, increasing your conversion rate is nearly always more effective than reducing the price you pay for leads.

If you buy 50 leads for £10 a lead and your conversion rate is 10% then you will convert 5 leads which means your cost per converted customer would be £100. 

To lower your cost per converted customer you could pay £2 less per lead which would reduce your cost per converted customer to £80 but if you paid the same per lead and converted 2 extra leads then your cost per converted customer reduces to £71.

The above example is a simple illustration to show that improving your processes to increase your conversion rates can often be more valuable than lowering your price per leads. So the question is, how can you improve your conversion rates?

Over the next few weeks we will be revealing some of the simplest and yet most effective ways to increase your conversion rates.

Digital Marketing Podcast

You seem to be using the 'latest' marketing techniques but still can't connect with your customers. Just when you thought you are getting used to blogging, 'microblogging' comes up! These are common issues faced by marketers today!

Tune in to find out what's going on in social media, how to make use of social media tools such as Twitter and Facebook in an engaging way, B2B models for social media platforms, microblogging and more! This podcast has two additional features: a mobile deep-dive with Dusan and a look at the key objectives of brands online with  Jonathan Newman (Director, Enterprise Web & EMEA eSolutions Ingram Micro).

To hear the podcast in full click here.

Lead generators benefitting from the tough economy

The following post is from our US colleagues blog where they have just announced a round of new executive hires proving that the demand for lead generation services is stronger than ever!

While current economic conditions have affected LeadPoint’s growth, sound business planning including diversification in products, growth in foreign divisions, and payoffs in technology investments have minimized its full impact on our business growth. Evidence of this is that while the majority of news headlines report employee layoffs, at LeadPoint we are announcing new hires.

In a press release that went out today, we announced three key hires to our executive team including Chief Operating Officer, Gina Anastasi, Vice President of Engineering, Dr. Ben Zamanzadeh and Vice President of Voice Sales, Brian Walby.

It is an exciting time to be joining LeadPoint, with the successful roll-out of LeadClass, our new quality initiative, the continued success of our voice division, and a stable full of exciting new technology advancements in the queue to be rolled out. We look forward to the strong leadership of Gina, Ben and Brian during this period of tremendous opportunity.